Millennials – The Disruption Of Property Purchase


Unlike other generations, millennials, which is also referred as Gen Y was grown up in a environment with rapid change. They are surrounded by advanced technology, new economy, and new job availability.

But, young millennials are often the lower employment levels with lower income too, which they have lower spending ability compared with previous generations. There is studies shows that millennials between age 25 – 41 has the higher rate of purchasing home. They prefer of living with their parents or rent properties. There are several factors show why reasons why the age of purchase property is higher nowadays:

  1. It’s all about access, not ownership

The millennials are giving priorities to access and not ownership. Not only homeownership, but they are also reluctant to buy items such as cars, music and luxury goods. Instead, they are turning to a new set of services that provide access to products without the burdens of ownership such as Uber and Grab Taxi. These are good examples of the disruptive nature of modern technologies

  1. The hierarchy of needs

The must-haves of previous generations are just not as crucial to millennials anymore, and they are putting off major purchases or avoiding them entirely. For example, owning a car, a luxury bag or a TV is of low priority to them. However, owning a home is still considered priority but during later stages of life.

  1. Brands and retail

Millennials affinity for technology is reshaping the retail landscape. With product information, reviews and price comparisons at their fingertips, they are turning to brands that can offer maximum convenience at the lowest cost.

Over 57% of millennials compare prices when in a store before deciding to buy. This has led to the successful creation of online brands that retail fashion, health products and electronics.

  1. The power of social media

If brands are shrinking in importance, social media is growing exponentially. Millennials are turning to their online networks when making purchase decisions or sharing new skills and ideas. They prefer social media-friendly brands.

  1. Fitness Focused

Millennials look at wellness as a daily active pursuit. They are exercising more, eating smarter, and smoking and drinking less than any generation before them. They are early adopters of technology to help them track their fitness levels and seek information on the healthy lifestyle.

Real Estate Disruption is on the way
Here are some predictions for the real estate market:

  • The Millennials will make extensive comparisons before they buy a property. They might opt to rent at a development with a lifestyle component that appeals to their tastes. Cheap shoebox apartments may not cut the mustard much longer. They can be quite demanding, and they do not like the idea of getting into debt at such an early stage of their lives.
  • What cannot be sold should be rented with good asset management. Many major cities around the world are facing issues of affordability where housing is not affordable, and millennials are opting to rent. These countries have a very mature rental market which is professionally run which in turn has created a thriving Housing REITs market.
  • The rise of e-commerce will affect the way we shop. Bricks and Mortar will have to become Bricks, Clicks and Mortar. Many malls will morph into lifestyle or learning centres that can relate to the consumers of the future.
  • Office spaces will start to look very different. Older buildings will struggle to attract the millennials as workers or tenants as millennials opt for co-working spaces. Office building owners will have to start thinking outside the box.

The older generation is highly critical of the Millennials, but our younger generation will work less and earn more, change the way we look at work, will be entrepreneur-driven, eat differently, consume less, change how we live and move in mega cities, and thrive in the digital economy. They will live longer and be more carbon neutral than any generations before them.

And yes, the Millennials will redefine the future of real estate in Malaysia and globally; we need to be ready to adapt to change this generation will demand.

Source: Star Property


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WonderList is a real estate mobile application that promotes genuine listings and creates networking. Our mission is to bring property agents from around the world into an online platform that promotes trust, integrity and professionalism.

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